Senior Freelance WordPress Developer UK

Bespoke WordPress development is a strong choice when content publishing is central to your website and you need a tailored design, editing experience, or integrations. It gives your team familiar content management tools while allowing the website to be built around your organisation’s requirements.

I also work with other CMS platforms and build bespoke Laravel applications. If your project centres on complex business workflows, customer portals, or a software product, a different platform may be a better fit. I can help you assess the options and develop the solution that best supports your needs.

Yes. I build bespoke WordPress themes rather than adapting off-the-shelf themes. Each theme is developed around your design, content, and functional requirements, avoiding unnecessary features and dependencies. I can work with your design team or agency to translate Figma designs and other supplied layouts into responsive, accessible HTML, CSS, and JavaScript, then integrate them into a custom WordPress theme.

I also provide complex frontend development using Vue.js and React, including interactive features added to existing WordPress websites. This can include search and filtering interfaces, customer dashboards, and multi-step user journeys. These can sit within a WordPress theme or form a separate frontend connected through APIs, depending on the project.

Yes. I start by reviewing the existing website, its content, and its dependencies to establish what should be retained and what needs to change. I generally move the website onto a modern custom theme, either preserving the design or implementing a new one. Migration planning covers content, URLs, editorial workflows, and integrations, with testing before launch.

I tailor the editing experience to your team and the way your content is structured. Options include:

• WordPress block editor (Gutenberg): reusable content blocks with layout controls to maintain design consistency.
• Full Site Editing (FSE): custom block themes that let your team manage templates and site-wide elements, such as headers and footers, through the WordPress Site Editor.
• Advanced Custom Fields (ACF): structured fields for clearly defined content, helping editors enter information consistently.
• Classic Editor: a familiar editing interface for straightforward content or established workflows.
• Headless WordPress: your team manages content in WordPress while a separate frontend displays it on your website or application.

These approaches can be combined where appropriate. I’ll recommend a setup that gives your editors the flexibility they need while protecting important layouts and brand styling.

Yes. I develop bespoke WordPress plugins for specialist membership sites, custom business workflows, editorial tools, and third-party API integrations. This can include member access rules and account features tailored to your organisation.

I welcome standalone plugin projects as well as development within a larger website build. Keeping business functionality in a plugin reduces its dependence on the theme and makes future redesigns easier. For store-specific requirements, I also offer bespoke WooCommerce development.

Yes. I develop custom WordPress integrations with CRM systems, booking platforms, membership services, email marketing tools, and internal business software. Third-party API integrations can connect your website with the systems your team already uses, reducing duplicate data entry and keeping information consistent.

This could mean sending website enquiries directly to your CRM, synchronising member or customer records, displaying information from an external platform, or automating tasks between systems. I start by understanding your workflows and what the integration needs to achieve. Where the requirements extend into a substantial business application, I also build bespoke Laravel applications that can work alongside WordPress or provide a dedicated platform for your business.

I assess performance across the theme, plugins, database, and media, alongside a review of your hosting setup. This includes whether the hosting environment, server resources, and caching are suitable for your website’s traffic and functionality, and whether configuration changes or a different hosting solution would help. For new builds, performance informs development from the outset. For existing websites, I investigate bottlenecks before recommending changes. Testing includes representative pages and user journeys, with attention to Core Web Vitals and the impact of third-party scripts.

The cost depends on the work involved: a standalone custom plugin has a different scope from a complete website build with content migration and integrations. I’m unlikely to take on individual projects below £1,500. That is a minimum engagement guideline, rather than an indicative budget for a complete bespoke website. I review your requirements, existing setup, and priorities before estimating. Sharing your brief, intended outcomes, timeline, and any budget parameters helps establish a realistic scope and identify where investment will be most useful.

Yes. I’m a freelance WordPress developer based in Bristol, working with organisations and agencies across the UK, including London, and globally. Projects are delivered remotely, with communication and meetings arranged around the team and relevant time zones. I can work directly with your organisation or alongside your designers, agency, and internal developers.

I use WordPress development tools such as Timber and Twig, alongside PressGang, the open-source framework I develop and maintain. These provide a development foundation, not an off-the-shelf visual theme, helping keep bespoke websites organised and easier to extend. You can explore the wider ecosystem through Quartermaster, Capstan, Muster, and Bosun.