Senior Freelance WooCommerce Developer UK

I build, improve and support WooCommerce stores, with experience spanning large product catalogues, custom buying journeys, payment integrations and the systems that manage stock and orders.

Existing WooCommerce stores Ongoing development, performance improvements and checkout fixes for established stores.
Large catalogue experience Experience supporting WooCommerce stores with 30,000+ products, supplier feeds and stock synchronisation.
Custom plugins & integrations Bespoke product configurators, payment integrations and connections to stock and order systems.
Direct access to a senior developer Work directly with me, from understanding your requirements to development and ongoing support.

WooCommerce projects for established businesses and agency teams

I work with established organisations and well-known brands, both directly and within trusted delivery teams.

Selected WooCommerce projects

Long-term client relationships, large product catalogues and bespoke online shopping experiences.

PrimeTools

WooCommerce development for a large UK tool retailer.

For 10 years, I’ve supported PrimeTools’ online store through substantial business growth. My WooCommerce development work connects a large product catalogue with stock and order systems, improves checkout and keeps the store performing as requirements evolve.

  • Development and performance optimisation for a catalogue of 30,000+ products
  • Automated supplier imports and synchronised stock, pricing and order updates
  • Checkout, payment and international shipping improvements
WordPress WooCommerce PHP

8bar-bikes, Berlin

Custom WooCommerce development for a Berlin bike brand.

I’ve worked with 8bar since its founding days in 2011, developing its online store as the brand has evolved. Today, my custom WooCommerce development helps customers configure their bikes, explore component options and choose how to pay.

  • Bespoke bike configuration with component choices and total-weight calculations
  • Custom payment integrations, including company-bike leasing
  • Ongoing improvements to product browsing, checkout and store performance
WordPress WooCommerce PHP JavaScript

WooCommerce development services

From bespoke stores and custom functionality to performance improvements and ongoing support, I help businesses and agencies build, extend and improve WooCommerce stores.

Custom WooCommerce development

Bespoke WooCommerce development for product-led businesses: custom themes, catalogue architecture, product pages, cart and checkout flows, customer accounts and admin workflows shaped around how the store operates.

  • Custom product templates, listing pages and checkout experiences
  • Catalogue, filtering, search and performance work for larger stores
  • Maintainable WordPress architecture using PHP, Timber/Twig and PressGang

WooCommerce plugins & integrations

Custom plugins and WooCommerce API integrations for stores whose requirements do not fit a standard plugin: configurators, review systems, supplier data, stock and pricing sync, payment logic, fulfilment flows and operational APIs.

  • REST APIs, webhooks, supplier feeds and third-party ecommerce services
  • Custom product, order, review and customer workflows
  • Plugin architecture that works with WooCommerce instead of fighting it

WooCommerce performance optimisation

If your WooCommerce store is slow, I can identify what is holding it back and improve performance across product browsing, checkout and store management.

  • Performance reviews for large catalogues and busy stores
  • Database, caching and hosting improvements
  • Faster product pages, search and checkout

Ongoing WooCommerce development & support

I take on existing WooCommerce stores and provide ongoing development as your requirements evolve, working directly with businesses and agency teams.

  • Reviewing and taking over stores built by other developers
  • Checkout fixes, plugin conflicts and new functionality
  • Changes tested before release to your live store

Before we get started

WooCommerce development FAQs

When is bespoke WooCommerce development the right choice?

Bespoke WooCommerce development suits businesses that need more control over their catalogue, purchasing journey, and day-to-day operations. It is particularly useful when standard themes and plugins do not fit your product options, pricing rules, customer accounts, or integrations. I build custom functionality around these requirements, while retaining WooCommerce for the commerce features it handles well.

Can you take over development of our existing WooCommerce website?

Yes. I work with established WooCommerce websites that need an experienced developer to improve and extend them. I start by reviewing the theme, plugins, integrations, and hosting alongside your priorities. This helps identify what can be retained, where targeted changes will help, and which areas need more substantial work. The aim is a practical development plan that accounts for your existing customers and operations.

Can you build a custom WooCommerce website from our designs?

Yes. I build bespoke WooCommerce themes and translate Figma designs into responsive HTML, CSS, and JavaScript. Product pages, navigation, search, and checkout can be tailored to your brand and the way your customers buy. I also provide complex frontend development using Vue.js and React where interactive features require it, and can work alongside your existing designers or agency.

Do you specialise in custom WooCommerce plugin development?

Yes. I develop bespoke WooCommerce plugins for requirements such as custom product options, pricing calculations, purchasing rules, and order workflows. I welcome standalone plugin projects as well as work within a larger build. Business functionality is kept separate from the theme where appropriate, making it easier to maintain and carry forward into future redesigns. For functionality beyond commerce, I also offer custom WordPress development.

Can you integrate WooCommerce with our business systems?

Yes. I build custom WooCommerce integrations with stock management, fulfilment, accounting, CRM, and other business systems through third-party APIs. This can include synchronising product information and stock levels, passing orders to fulfilment, and keeping customer records aligned. I start with your operational workflow so the integration reduces manual work and gives your team dependable information. Where a separate application is needed, I also develop bespoke Laravel applications that connect with WooCommerce.

Can you customise WooCommerce checkout and purchasing flows?

Yes. I build purchasing journeys around what customers need to choose, configure, or provide before paying. This can include multi-step ordering, conditional product options, calculated prices, additional customer information, and payment integrations. I consider the full journey from product selection through checkout and order handling, including mobile usability and how the resulting order reaches your team.

Can you build WooCommerce membership and digital download websites?

Yes. I build WooCommerce websites for memberships, subscriptions, and digital downloads, with custom functionality where your requirements need it. This can include membership levels, restricted content, customer account tools, and access to purchased files. Membership access and recurring payments serve different purposes, so I establish how each should work for your customers before choosing the extensions and bespoke development needed.

Can you build custom print ordering and donation flows with WooCommerce?

Yes. WooCommerce can support more specialised transactions than a standard product purchase. For print ordering, I can develop file uploads, configurable print and binding options, pricing calculations, and the order details your production team needs. For donations, I can build tailored giving journeys and connect payment information with your wider systems. I assess the requirements first to establish whether WooCommerce is the right foundation and where custom plugins are needed.

How do you improve WooCommerce performance for large catalogues and busy stores?

I review product browsing, search, filtering, checkout, and store administration to identify where performance is affecting customers or your team. This includes database queries, plugin behaviour, images, caching, and third-party integrations. I also assess whether your hosting and server resources suit the catalogue, traffic, and purchasing activity. Changes are prioritised around measured bottlenecks, with testing that reflects how the store is actually used.

Do you provide ongoing WooCommerce development and support?

Yes. I work with e-commerce businesses over the long term, developing new features, improving performance, and maintaining custom plugins and integrations as requirements evolve. We agree the scope, priorities, and support arrangements around your platform. Changes to a live store need a release plan that considers testing, current orders, and customer activity; the approach depends on the work and your existing setup.

What are the advantages of hiring a freelance WooCommerce developer rather than an agency?

You work directly with a dedicated senior engineer, bringing over 20 years of development experience and a track record of long-term relationships with e-commerce businesses. I carry out the development myself, so the expertise you speak to at the outset is the expertise applied to your project.

That continuity matters as your WooCommerce platform evolves. You have a technical partner who understands your custom functionality, integrations, and business processes, making it easier to plan improvements without repeatedly briefing someone new.

I can work alongside your existing agency, designers, and internal team. If you need additional expertise, I can also introduce trusted design and UX specialists, helping you bring together the right people while keeping a consistent technical lead.

How much does bespoke WooCommerce development cost?

The cost depends on the custom functionality, integrations, design, and migration work involved. A standalone WooCommerce plugin has a different scope from rebuilding an established store or developing a complex purchasing journey. I review your requirements and existing setup before estimating, so sharing your priorities, timeline, and budget parameters helps establish a realistic scope.

I’m based in Bristol and work with businesses and agencies across the UK and internationally.

Have a WooCommerce project in mind?

Share your brief, current website, and what you need to achieve.

Open source

The WordPress framework my client work runs on

PressGang is a WordPress parent theme framework for building child themes with Timber and Twig. It adds controllers for view context, config-driven registration, template routing, and a Composer/PSR-4 structure while staying close to the way WordPress themes already work. The documentation covers how those pieces fit together.

A WordPress parent theme framework for Timber and Twig child themes. It keeps WordPress recognisable while moving page logic into controllers, config files and routed views.

Theme Framework

A fluent WordPress query builder for WP_Query and WP_Term_Query. It makes meta, taxonomy and date queries easier to write, read and review while returning plain WordPress args.

WP Query Builder

Artisan-style WP-CLI tooling for PressGang theme development. It improves the developer experience by scaffolding project structure, controllers and child-theme code from the command line.

WP-CLI

Bosun writes project-specific guidance for AI coding agents. Muster creates repeatable WordPress seed content. Together they improve agent coordination and streamline theme development and maintenance.

Dev tooling