Senior Web Engineer &
Technical Consultant
I build high-performance web platforms for complex, real-world businesses.
Organisations I've worked with
I work with established organisations and well-known brands, both directly and within trusted delivery teams, on complex production systems.
Services
Architecture, engineering, and delivery for complex web applications and high-quality frontend websites.
I help established businesses and agencies plan, build, scale, and evolve systems that do not fit off-the-shelf software.
Web Application Development
Custom web applications, frontend interfaces, e-commerce stores, integrations, and admin systems built for complex business requirements.
Experienced engineering focused on quality, reliability, and dependable delivery.
MVP & Platform Builds
From idea to launch: MVP web application build and delivery for SaaS platforms, internal tools, dashboards, booking systems, and commerce workflows.
Practical delivery focused on clarity, momentum, and getting the right thing launched.
Technical Consultancy
Senior technical input for teams building complex web applications, from architecture and planning to API integrations, frontend performance, and production troubleshooting.
Clear direction and experienced judgement for technically demanding projects.
Selected Work
A selection of recent projects.
White-label Giving Day fundraising platform for universities and schools.
Leading the planning, architecture, design, and long-term development of a fundraising platform combining branded microsites with custom campaign management, donation, reporting, and multi-project giving workflows.
- White-label fundraising microsites
- Custom CMS and campaign management tools
- Live donation totals & challenge campaigns
- Multi-project payment workflows
High-volume WooCommerce e-commerce platform for industrial tools and equipment.
Supporting the long-term evolution of a WooCommerce platform, helping scale e-commerce growth across a 30,000+ product catalogue through bespoke development, integrations, infrastructure, and performance optimisation.
- Bespoke theme & frontend development
- Performance, infrastructure, and checkout optimisation
- Stock and operational integrations
- Branding collaborations with trusted design partners
Agency scoping, pricing, and proposal management platform.
Working with the UX team at Unfold to build an MVP platform that replaces fragmented spreadsheets and manual proposal reviews with a structured SaaS workflow for scope management, agency submissions, commercial analysis, and reporting.
- Replaced spreadsheet-heavy commercial workflows
- Standardised agency submissions and pricing
- Proposal comparison dashboards and reporting
- Multi-panel SaaS architecture for clients and agencies
AI-assisted content workflow tool
Built a browser-based editorial system with structured prompt orchestration and API-driven generation.
Founder
Experienced Technical Partner
Over 20 years of commercial development experience, including nearly 15 years freelancing with agencies, startups, and businesses. Known for dependable delivery, responsiveness, and long-term working relationships.
I work across the full product lifecycle, from frontend development and UX through to backend architecture and integrations, infrastructure, and deployment. I enjoy helping translate business requirements and product ideas into practical technical solutions, while communicating clearly with both technical and non-technical stakeholders.
Often brought into projects that have become technically challenging, difficult to scale, or have drifted away from their original scope. My approach is pragmatic and straightforward, with a focus on simplicity, maintainability, and delivering work that lasts.
Technologies
I have a broad depth of technical knowledge across many tools and programming languages used in web development, and I love learning new ones. That means I can pick the right tools for the project, team, and operational context.
